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Twelve
March 2010
On Sale: March 1, 2010
352 pages ISBN: 0446504106 EAN: 9780446504102 Hardcover
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Non-Fiction
Every day we make choices. Coke or Pepsi? Save or spend?
Stay or go?Whether mundane or life-altering, these choices
define us and shape our lives. Sheena Iyengar asks the
difficult questions about how and why we choose: Is the
desire for choice innate or bound by culture? Why do we
sometimes choose against our best interests? How much
control do we really have over what we choose? Sheena
Iyengar's award-winning research reveals that the answers
are surprising and profound. In our world of shifting
political and cultural forces, technological revolution, and
interconnected commerce, our decisions have far-reaching
consequences. Use THE ART OF CHOOSING as your companion and
guide for the many challenges ahead.
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