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And Then There's This
Bill Wasik
How Stories Live and Die in Viral Culture
Viking Adult
June 2009
On Sale: June 11, 2009
208 pages
ISBN: 0670020842
EAN: 9780670020843
Hardcover
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Non-Fiction
An entertaining and eye-opening look into the new frontier
of idea making Are you ready for a world of nanostories, memes,
microcelebrities, and meta-narratives? As the Internet
expands its reach, and the flow of information accelerates,
a new kind of culture has begun to replace the quaint
narratives supplied by newspapers, books, and TV: that of
viral culture. In Bill Wasik’s irreverent and thought-
provoking And Then There’s This, he argues that digital
technology has resulted in entirely new ways of thinking,
organizing, and communicating, ways that will dictate the
pace and meaning of our culture. Building on his
famous “flash mob” experiments of 2003, Wasik shows how the
new paradigm for our information society is inclusive,
instantaneous, and self-reflexive, built more on the speed
and ubiquity of the Internet than on the hierarchies of
print and other linear media. Wasik’s book helps us
understand how viral culture permeates music, politics,
culture, consumerism, and even romance, helping us to
understand and master the swirling digital universe around
us. Like The Tipping Point and The Long Tail, And Then
There’s This is one of those rare books that both define
and create new understandings of our world.
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