On Sale: January 27, 2009
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A bold and vital book that asks and answers the most urgent
question of today: What Would Google Do?
In a book that's one part prophecy, one part thought
experiment, one part manifesto, and one part survival
manual, internet impresario and blogging pioneer Jeff Jarvis
reverse-engineers Google—the fastest-growing company in
history—to discover forty clear and straightforward rules to
manage and live by. At the same time, he illuminates the new
worldview of the internet generation: how it challenges and
destroys, but also opens up vast new opportunities. His
findings are counterintuitive, imaginative, practical, and
above all visionary, giving readers a glimpse of how
everyone and everything—from corporations to governments,
nations to individuals—must evolve in the Google era.
Along the way, he looks under the hood of a car designed
by its drivers, ponders a worldwide university where the
students design their curriculum, envisions an airline
fueled by a social network, imagines the open-source
restaurant, and examines a series of industries and
institutions that will soon benefit from this book's central
The result is an astonishing,
mind-opening book that, in the end, is not about Google.
It's about you.
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