February 10th, 2016
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What Would Google Do?
Jeff Jarvis

Collins
February 2009
On Sale: January 27, 2009
272 pages
ISBN: 0061709719
EAN: 9780061709715
Hardcover
$26.99
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Non-Fiction

A bold and vital book that asks and answers the most urgent question of today: What Would Google Do?

In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era.

Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.

The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.

Media Buzz

On Point - February 1, 2012
On Point - February 7, 2011
Early Show - December 29, 2009
On The Media - February 28, 2009
Early Show - December 31, 2008

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