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How the Net Generation is Changing Your World
McGraw-Hill
October 2008
On Sale: October 3, 2008
384 pages ISBN: 0071508635 EAN: 9780071508636 Hardcover
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Non-Fiction
The Net Generation Has Arrived.
Are you ready for it?
Chances are you know a person between the ages of 11 and
30. You've seen them doing five things at once: texting
friends, downloading music, uploading videos, watching a
movie on a two-inch screen, and doing who-knows-what on
Facebook or MySpace. They're the first generation to have
literally grown up digital--and they're part of a global
cultural phenomenon that's here to stay. The bottom line is this: If you understand the Net
Generation, you will understand the future. If you're a Baby Boomer or Gen-Xer: This is your field
guide. A fascinating inside look at the Net Generation, Grown Up
Digital is inspired by a $4 million private research study.
New York Times bestselling author Don Tapscott has surveyed
more than 11,000 young people. Instead of a bunch of
spoiled “screenagers” with short attention spans and zero
social skills, he discovered a remarkably bright community
which has developed revolutionary new ways of thinking,
interacting, working, and socializing. Grown Up Digital reveals: How the brain of the Net Generation processes information
Seven ways to attract and engage young talent in the
workforce
Seven guidelines for educators to tap the Net Gen potential
Parenting 2.0: There's no place like the new home
Citizen Net: How young people and the Internet are
transforming democracy
Today's young people are using technology in ways you could
never imagine. Instead of passively watching television,
the “Net Geners” are actively participating in the
distribution of entertainment and information. For the
first time in history, youth are the authorities on
something really important. And they're changing every
aspect of our society-from the workplace to the
marketplace, from the classroom to the living room, from
the voting booth to the Oval Office. The Digital Age is here. The Net Generation has arrived.
Meet the future.
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