How to Achieve Ageless, Youthful, and Modern Personal Style
On Sale: October 2, 2007
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Each year, 75 million baby boomers spend $100 billion on
clothes—but you’d never know it to look at them. Alarmed by
the fashion faux pas of her fellow fifty-plus peers, style
consultant Sherrie Mathieson set out to help them update
their personal style yet remain age-appropriate. While her
theory is to skip formulas and mix it up, she counsels her
boomer brethren to avoid trying too hard (Ladies, what’s
worn in Vegas, stays in Vegas; guys, flowered shirts are so
She presents stylish, contemporary
twists to classic looks (a simple, sleekly cut black suit is
punched up with stacked silver jewelry; a graphic skirt adds
panache to a solid-color sweater set; a pair of men’s khakis
is driven out of dullsville with a black linen
Each page pictures an unfortunate “never
cool” ensemble and beside it a “forever cool” rendition.
Whether her stuck-in-a-fashion-rut real-life people are
sporting sad accessories, underage looks, problem prints, or
predictable pieces, Mathieson takes on all of them with
kindhearted candor and breathes new life into their
From work attire to special-occasion outfits
for evening, the beach, the gym—even the ski slopes!—Sherrie
Mathieson has fresh-looking fashion fixes for any boomer who
is ready to ramp up his or her clothes savvy.
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