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Also by Barry Libert:

We Are Smarter Than Me, October 2007
Hardcover

Also by Jon Spector:

We Are Smarter Than Me, October 2007
Hardcover

We Are Smarter Than Me
Barry Libert, Jon Spector

How to Unleash the Power of Crowds in Your Business

Wharton School Publishing
October 2007
On Sale: September 25, 2007
176 pages
ISBN: 0132244799
EAN: 9780132244794
Hardcover
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Non-Fiction

Wikinomics and The Wisdom of Crowds identified the phenomena of emerging social networks, but they do not confront how businesses can profit from the wisdom of crowds. WE ARE SMARTER THAN ME by Barry Libert and Jon Spector, Foreword by Wikinomics author Don Tapscott, is the first book to show anyone in business how to profit from the wisdom of crowds. Drawing on their own research and the insights from an enormous community of more than 4,000 people, Barry Libert and Jon Spector have written a book that reveals what works, and what doesn't, when you are building community into your decision making and business processes. In We Are Smarter Than Me, you will discover exactly how to use social networking and community in your business, driving better decision-making and greater profitability. The book shares powerful insights and new case studies from product development, manufacturing, marketing, customer service, finance, management, and beyond. You'll learn which business functions can best be accomplished or supported by communities; how to provide effective moderation, balance structure with independence, manage risk, define success, implement effective metrics, and much more. From tools and processes to culture and leadership, We Are Smarter than Me will help you transform the promise of social networking into a profitable reality.

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