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Ultramodern Roadside Architecture
Chronicle Books
September 2004
On Sale: September 9, 2004
224 pages ISBN: 081184272X EAN: 9780811842723 Trade Size
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Non-Fiction
A thoroughly revised and significantly expanded edition of
the popular 1980s original, Googie Redux is the
authoritative history of the mid-20th century icon that
ignited an architectural revolution: the coffee shop.
Emblematic of Southern California car culture, stylized
eateries and other roadside buildings built from the 1930s
to the 1950s were dismissed as lowbrow stylistic folly in
their heyday. Yet, as Alan Hess points out, in many ways
they were the realization of modern architecture's grand
promises. They were populist, employed new materials, and
captured their purpose, place, and culture as vividly as any
great architectural style. The influential original edition
helped to spark a robust preservation movement and
kick-started the reappreciation of mid-century architecture
and design. This latest edition features extensive
up-to-date research and dozens of rarely seen and newly
found photographs. Googie Redux is the definitive
document of a style born in California that has spread to
all corners of the world.
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