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Also by John F. Harris:

The Survivor, October 2006
The Way to Win, October 2006

Also by Mark Halperin:

Double Down, November 2013
Game Change, January 2010
The Undecided Voter's Guide to the Next President, October 2007
Trade Size
The Way to Win, October 2006

The Way to Win
John F. Harris, Mark Halperin

Taking the White House in 2008

Random House
October 2006
On Sale: October 3, 2006
480 pages
ISBN: 1400064473
EAN: 9781400064472
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Non-Fiction Political

In The Way to Win, two of the country’s most accomplished political reporters explain what separates the victors from the victims in the unforgiving environment of modern presidential campaigns.

Mark Halperin, political director of ABC News, and John F. Harris, the national politics editor of The Washington Post, tell the story of how two families–the Bushes and the Clintons–have held the White House for nearly a generation and examine Hillary Clinton’s prospects for extending this record in 2008. Based on years of research, including private campaign memos and White House communications, The Way to Win reveals the surprising details of how the Bushes and Clintons have closely studied each the other’s successes and failures and used these lessons to shape their own strategies for winning elections and wielding power.

In the case of George W. Bush, the strategic genius is Karl C. Rove, arguably the most influential White House aide in history. For the first time, Halperin and Harris cut through the myths and controversies surrounding Rove to illuminate in brilliant, behind-the-scenes detail what he actually does–his Trade Secrets for winning elections.

In the case of the Clintons, the chief strategist is Bill Clinton himself. Drawing on their fifteen years reporting on and interviewing him, Halperin and Harris deconstruct and decipher the Clinton style, identifying the methods that all candidates can use in their pursuit of the White House.

The Way to Win takes a lively and irreverent approach, but Halperin and Harris also show the disturbing ways that American politics has become a Freak Show–their name for a political culture that provides incentives for candidates, activists, interest groups, and the news media to emphasize ideological extremism and personal attack.

On the brink of what will be one of the most intense, most exciting presidential elections in American history, The Way to Win is the book that armchair political junkies have been waiting for. Filled with peerless analysis and eye-opening revelations from the trenches, it is a must read for everyone who follows American politics.

Media Buzz

Charlie Rose - October 18, 2010
Lou Dobbs Tonight - March 20, 2008
Lou Dobbs Tonight - December 27, 2007
Diane Rehm Show - NPR - January 17, 2007
Lou Dobbs Tonight - January 10, 2007
Lou Dobbs Tonight - November 30, 2006
Lou Dobbs Tonight - November 29, 2006
Colbert Report - November 6, 2006
Charlie Rose - November 1, 2006
Lou Dobbs Tonight - October 25, 2006
The O'Reilly Factor - October 24, 2006
Lou Dobbs Tonight - October 5, 2006
Charlie Rose - October 5, 2006
Fresh Air - NPR - October 4, 2006
Good Morning America - October 3, 2006
Imus in the Morning - October 2, 2006
Charlie Rose - September 28, 2006


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