In The Way to Win, two of the country’s most
accomplished political reporters explain what separates the
victors from the victims in the unforgiving environment of
modern presidential campaigns.
political director of ABC News, and John F. Harris,
the national politics editor of The Washington Post,
tell the story of how two families–the Bushes and the
Clintons–have held the White House for nearly a generation
and examine Hillary Clinton’s prospects for extending this
record in 2008. Based on years of research, including
private campaign memos and White House communications,
The Way to Win reveals the surprising details of how
the Bushes and Clintons have closely studied each the
other’s successes and failures and used these lessons to
shape their own strategies for winning elections and
In the case of George W. Bush, the
strategic genius is Karl C. Rove, arguably the most
influential White House aide in history. For the first time,
Halperin and Harris cut through the myths and controversies
surrounding Rove to illuminate in brilliant,
behind-the-scenes detail what he actually does–his Trade
Secrets for winning elections.
In the case of the
Clintons, the chief strategist is Bill Clinton himself.
Drawing on their fifteen years reporting on and interviewing
him, Halperin and Harris deconstruct and decipher the
Clinton style, identifying the methods that all candidates
can use in their pursuit of the White House.
Way to Win takes a lively and irreverent approach, but
Halperin and Harris also show the disturbing ways that
American politics has become a Freak Show–their name for a
political culture that provides incentives for candidates,
activists, interest groups, and the news media to emphasize
ideological extremism and personal attack.
brink of what will be one of the most intense, most exciting
presidential elections in American history, The Way to
Win is the book that armchair political junkies have
been waiting for. Filled with peerless analysis and
eye-opening revelations from the trenches, it is a must read
for everyone who follows American politics.