How to Conquer the Business World With Kindness
On Sale: September 19, 2006
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Linda Kaplan Thaler and Robin Koval have moved to the top
of the advertising industry by following a simple but
powerful philosophy: it pays to be nice. Where so many
companies encourage a dog eat dog mentality, the Kaplan
Thaler Group has succeeded through chocolate and flowers. In
The Power of Nice, through their own experiences and
the stories of other people and businesses, they demonstrate
why, contrary to conventional wisdom, nice people finish
Turning the well-known adage of “Nice Guys
Finish Last” on its ear, The Power of Nice shows that
“nice” companies have lower employee turnover, lower
recruitment costs, and higher productivity. Nice people live
longer, are healthier, and make more money. In today’s
interconnected world, companies and people with a reputation
for cooperation and fair play forge the kind of
relationships that lead to bigger and better opportunities,
both in business and in life.
Kaplan Thaler and
Koval illustrate the surprising power of nice with an array
of real-life examples from the business arena as well as
from their personal lives. Most important, they present a
plan of action covering everything from creating a positive
impression to sweetening the pot to turning enemies into
allies. Filled with inspiration and suggestions on how to
supercharge your career and expand your reach in the
workplace, The Power of Nice will transform how you
live and work.
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