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The Means to Success in World Politics
PublicAffairs
May 2005
191 pages ISBN: 1586483064 Trade Size (reprint)
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Non-Fiction Political | Non-Fiction
Now in paperback, Joseph Nye's "indispensable" guide to
reshaping America's role in the world (Publishers Weekly) Joseph Nye coined the term "soft power" to describe a
nation's ability to attract and persuade. Whereas hard
power-the ability to coerce-grows out of a country's
military or economic might, soft power arises from the
attractiveness of its culture, political ideals, and
policies. Hard power remains crucial in a world of states
trying to guard their independence and of non-state groups
willing to turn to violence. But as a new
administration-whether Republican or Democrat-maps out its
foreign policy, Nye emphasizes the importance of husbanding
our military power and nurturing our soft power. It is soft
power that will help prevent terrorists from recruiting
supporters from among the moderate majority. And it is soft
power that will help the United States deal with critical
global issues that require multilateral cooperation. America
needs to move in a new direction. Isn't it time that we
listened to the guidance of one of our foremost foreign
policy experts and put his ideas into action?
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