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Also by Joseph S. Nye:

The Power Game, October 2006
Hardcover
Soft Power, May 2005
Trade Size (reprint)

SOFT POWER
By: Joseph S. Nye

The Means to Success in World Politics

PublicAffairs
May 2005
191 pages
ISBN: 1586483064
Trade Size (reprint)
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Non-Fiction | Non-Fiction Political

Now in paperback, Joseph Nye's "indispensable" guide to reshaping America's role in the world (Publishers Weekly)

Joseph Nye coined the term "soft power" to describe a nation's ability to attract and persuade. Whereas hard power-the ability to coerce-grows out of a country's military or economic might, soft power arises from the attractiveness of its culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. But as a new administration-whether Republican or Democrat-maps out its foreign policy, Nye emphasizes the importance of husbanding our military power and nurturing our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help the United States deal with critical global issues that require multilateral cooperation. America needs to move in a new direction. Isn't it time that we listened to the guidance of one of our foremost foreign policy experts and put his ideas into action?

Media Buzz

Talk of the Nation - July 20, 2006