As a freelance reporter, Andrea Gardner has devoted the last two years to business reporting and producing for Marketplace, a program heard daily on National Public Radio stations all across the country. She is also a freelance reporter for KPCC, the Los Angeles-based NPR station. Overall, she has reported more than 80 public radio stories, most of which relate to the business side of popular culture, entertainment and advertising.
At Marketplace, she has become known for her knowledge and fascination with the marketing industry and popular culture. She has a particular interest in marketing because she believes it has such a profound impact on how everyday Americans think, and what they buy. For that reason, she often pitches stories or is assigned stories that relate to marketing, and as a result, she has developed a healthy rolodex of analysts and experts, many of whom have or still work in the marketing field.
Andrea holds a masterâ€™s of arts degree in print journalism from the Annenberg School of Journalism at the University of Southern California, and a bachelorâ€™s of arts degree in broadcast journalism from the University of La Verne.
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Books:30-Second Seduction, March 2008