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How Advertisers Lure Women Through Flattery, Flirtation, and Manipulation
Seal Press
March 2008
On Sale: March 6, 2008
220 pages
ISBN: 1580052126
EAN: 9781580052122
Paperback
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Non-Fiction
Have you ever wondered why you’re drawn to one type of
cereal over another or why you think of that model with the
gorgeous skin when you are buying a bottle of lotion? You are being seduced by the advertising industry. Every
consumer choice you make—from what soap to buy to which car
to drive—has been influenced by advertising. In 30-Second Seduction author and Marketplace reporter
Andrea Gardner focuses on the many ways that advertising
targets women and how those ads affect decisions, purchases,
and everyday life. When writing 30-Second Seduction, Andrea interviewed a
handful of women from diverse backgrounds, of all ages, and
from different parts of the U.S. to uncover how advertising
impacts every woman in different ways—from their reactions
to specific ads to the television ads they found most
memorable and what brands they bought recently. She also
talks to marketing professionals from companies like Dove,
Kimberly Clark, Lee, and Proctor Gamble to find out how they
are seeking to break through the ad clutter and enchant
women. Ultimately, Andrea argues that advertising isn’t a
bad thing for women. It is important for women to be
informed, objective buyers.
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