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For Dummies
October 2010
On Sale: September 21, 2010
841 pages ISBN: 0470584688 EAN: 9780470584682 Kindle: B0043M4ZQ6 Paperback / e-Book
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Self-Help
Face Facebook, link up with LinkedIn, and tweet with
Twitter using this all-in-one guide! Marketing your business through social media isn't rocket
science. Here's how to apply the marketing savvy you already
have to the social media your prospects are using, helping
you get and keep more customers, make more sales, and boost
your bottom line.
- Find the business side — explore the variety
of social media options and research where your target
audience hangs out
-
Collect your tools — discover ways to simplify posting
in multiple locations and how to monitor activity
-
Establish your presence — start a blog or podcast to
build a following
-
Follow and be followed — find the right people to
follow on Twitter and get them to follow you
-
Fan out — showcase your company with a customized
Facebook business page
-
Follow up — use analytics to assess the success of
your social media campaign
Open the book and find:
-
Tips for finding your target market
-
Important legal considerations
-
Step-by-step guidance for setting up a campaign
-
Lots of helpful technology tools
-
Blogging and podcasting advice
-
How to make Twitter pay off for your business
-
Tools for analyzing your success in each medium
-
When to move forward and when to pull back
8 books in 1
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