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Notes on Startups, or How to Build the Future
Crown
September 2014
On Sale: September 16, 2014
ISBN: 0804139296 EAN: 9780804139298 Kindle: B00J6YBOFQ Hardcover / e-Book
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Non-Fiction
If you want to build a better future, you must believe in
secrets. The great secret of our time is that
there are still uncharted frontiers to explore and new
inventions to create. In Zero to One,
legendary entrepreneur and investor Peter Thiel shows how we
can find singular ways to create those new things.
Thiel begins with the contrarian premise that we live in an
age of technological stagnation, even if we’re too
distracted by shiny mobile devices to notice. Information
technology has improved rapidly, but there is no reason why
progress should be limited to computers or Silicon Valley.
Progress can be achieved in any industry or area of
business. It comes from the most important skill that every
leader must master: learning to think for yourself.
Doing what someone else already knows how to do takes the
world from 1 to n, adding more of something familiar. But
when you do something new, you go from 0 to 1. The next Bill
Gates will not build an operating system. The next Larry
Page or Sergey Brin won’t make a search engine. Tomorrow’s
champions will not win by competing ruthlessly in today’s
marketplace. They will escape competition altogether,
because their businesses will be unique. Zero
to One presents at once an optimistic view of the future
of progress in America and a new way of thinking about
innovation: it starts by learning to ask the questions that
lead you to find value in unexpected places.
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