December 12th, 2017
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THE BEAR WHO LOVED METHE BEAR WHO LOVED ME
Fresh Fiction
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Todays_Pick
AN UNEXPECTED HOLIDAY GIFT

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Readers & 'ritas


December brings fabulous reads!

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Ex-NFL star + snarky single mom = a touchdown of a holiday romance


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The vampires are coming... and this time, the lights won't stop them.


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The owner of a delightful Southern café tastes the sharp sting of suspicion in this delectable comfort food mystery...


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This holiday season, love is on the menu.


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A Spartan heart can conquer anything, even myths, magic, and monsters.


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There’s nothing like a firefighting cowboy to keep you toasty warm this Christmas...



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Also by David Kiley:

Getting the Bugs Out, November 2002
Hardcover (reprint)

Getting the Bugs Out
David Kiley

A fascinating read for anyone connected to the automotive industry. This is not only a fast-paced business story, but it also provides valuable insights into the major successes and blunders in marketing and manufacturing.

Wiley
November 2002
302 pages
ISBN: 0471263044
Hardcover (reprint)
$16.95
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Non-Fiction

The fascinating story of Volkswagen's raging success and near collapse in America After a wild ride of ups and downs for almost three decades, Volkswagen has regained its stature as one of America's most beloved auto makers. In Getting the Bugs Out, journalist and auto industry expert David Kiley tells the complete story of the rise, fall, and comeback of Volkswagen. Kiley traces the company's rise from Ferdinand Porsche's original design for the Beetle, through the Nazi era, and up to the Beetle's ascendancy during the flower-power 1960s. He explores the reasons for VW's downward spiral through the 1970s and 1980s, including the devastating management blunders that led to such failed efforts as the Rabbit, Dasher, Thing, and Scirocco, and equally catastrophic marketing initiatives, culminating in the notorious "Fahrfegnugen" series of ads. Finally, drawing upon his unique access to company insiders, Kiley tells the story of how Volkswagen achieved its phenomenal comeback beginning in the late 1990s through a combination of visionary management, cutting-edge product development, and brilliant marketing and advertising strategies.

Media Buzz

Imus in the Morning - February 6, 2006

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