November 27th, 2014
Home | Log in! or Register

Fresh Fiction
Good Morning Texas
We Connect On
Todays_Pick
Fresh Pick
The Thanksgiving Mail Order Bride
SWAN POINTSWAN POINT
On Top Shelf
Sign up for Fresh Fiction News

Touching stories for the shorter days of November

Slideshow image


Since your web browser does not support JavaScript, here is a non-JavaScript version of the image slideshow:

slideshow image
Balancing a new relationship with the growing demands of financial success.


slideshow image
Will they have a second chance at love? A new romantic comedy series, The Sweet Spot


slideshow image
What does it take to win the heart of a duke?


slideshow image
A gripping, emotional tale about real life magic that touches us all during the holiday season


slideshow image
Welcomes to Haven Point, a small town full of big surprises that are both merry and bright


slideshow image
When he begins the mating dance, her first instinct is to run.




Purchase


Add to Wish List


Also by David Kiley:

Getting the Bugs Out, November 2002
Hardcover (reprint)

Getting the Bugs Out
David Kiley

A fascinating read for anyone connected to the automotive industry. This is not only a fast-paced business story, but it also provides valuable insights into the major successes and blunders in marketing and manufacturing.

Wiley
November 2002
302 pages
ISBN: 0471263044
Hardcover (reprint)
$16.95
Add to Wish List

Non-Fiction

The fascinating story of Volkswagen's raging success and near collapse in America After a wild ride of ups and downs for almost three decades, Volkswagen has regained its stature as one of America's most beloved auto makers. In Getting the Bugs Out, journalist and auto industry expert David Kiley tells the complete story of the rise, fall, and comeback of Volkswagen. Kiley traces the company's rise from Ferdinand Porsche's original design for the Beetle, through the Nazi era, and up to the Beetle's ascendancy during the flower-power 1960s. He explores the reasons for VW's downward spiral through the 1970s and 1980s, including the devastating management blunders that led to such failed efforts as the Rabbit, Dasher, Thing, and Scirocco, and equally catastrophic marketing initiatives, culminating in the notorious "Fahrfegnugen" series of ads. Finally, drawing upon his unique access to company insiders, Kiley tells the story of how Volkswagen achieved its phenomenal comeback beginning in the late 1990s through a combination of visionary management, cutting-edge product development, and brilliant marketing and advertising strategies.

Media Buzz

Imus in the Morning - February 6, 2006

Comments

No comments posted.

Registered users may leave comments.
Log in or register now!

© 2003-2014 off-the-edge.net
all rights reserved

Google+