December 18th, 2018
Home | Log in! or Register

On Top Shelf
KILL THE QUEENKILL THE QUEEN
Fresh Fiction
Fresh Pick
Todays_Pick
SOMEONE TO TRUST

Reviewer Application

New Books This Week

Latest Articles


Yule Tidings -- Great Reads for December!

Slideshow image


Since your web browser does not support JavaScript, here is a non-JavaScript version of the image slideshow:

slideshow image
It's Christmastime, but not everyone is jolly...


slideshow image
Coming home has never felt so good.


slideshow image
A storm is brewing . . .


slideshow image
Small-town life in Hazel Rock becomes a Texas-size crime scene when murder takes a page from Charli Rae Warren’s book club’s latest mystery . . .


slideshow image
A new tale of terror and magic in a brand new world.


slideshow image
“A tasty cocktail of sweet and sexy” ~ Publisher’s Weekly


slideshow image
When those Jared loves are threatened, he calls on magic to survive.


slideshow image
A spellbinding murder investigation amidst crises of faith...


For What It's Worth
Les Gold

Portfolio
June 2013
On Sale: June 13, 2013
225 pages
ISBN: 1591846390
EAN: 9781591846390
Kindle: B00AEDDQPY
Hardcover / e-Book
$25.95
Add to Wish List

Non-Fiction Memoir

Businesses these days talk a lot about figuring out what the customer wants. Well, here’s your first lesson: the customer doesn’t know what he wants. This book is going to show you how to convince him he wants the thing you’re selling.
 
Les Gold has been in business since age twelve, when he started selling used golf clubs from his dad’s basement. Now he owns Detroit’s biggest pawnshop, American Jewelry and Loan, and is the star of the hit reality TV show Hardcore Pawn.
 
As a third-generation pawnbroker, Gold grew up in the business, dealing with cus­tomers who could be unruly and violent as often as they were friendly. He became good at selling just about anything and at buying items for what they were worth. Although he started at his family’s small pawnshop, he has now expanded into a fifty-thousand-square-foot former bowling alley, making a thousand deals a day.
 
On any given day, he could be taking a vin­tage car in to pawn or chasing down a thief who’s just stolen a gold chain from the store. No business school in the world can teach you as much about buying, selling, negotiating, managing employees, dealing with customers, advertising, tracking trends, and predicting the economy’s ups and downs.
 
In this entertaining, honest book, Gold takes you inside some of his weirdest, wacki­est deals and steals. From the monkey his dad once took in to pawn to the deal Gold made for a stripper pole, he has no boundaries for what he considers to be part of his business—and neither should you.
 
You will learn:

  • How to tell an emotional story when you’re selling—and take emotion out of the transaction when you’re buying
  • Why judging your customers before you know them can kill a potential deal
  • How to deal with risk, both mental and physical
  • How to communicate with employees (even if they’re your own kids)
  • Why investing in relationships with your community is time well spent
  • Why your business should never be limited by what others tell you it should be
 
No place in the world prepares you better for the working world than a pawnshop, and Les Gold takes you inside his shop to share what he’s learned from fifty-five years in the most interesting job in the world.

Media Buzz

Good Morning America - June 18, 2013

Comments

No comments posted.

Registered users may leave comments.
Log in or register now!

© 2003-2018 off-the-edge.net  all rights reserved Privacy Policy

Google+ Google+