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Culture, Communism and China's Modern Consumer
Palgrave Macmillan
June 2012
On Sale: May 22, 2012
272 pages ISBN: 023034030X EAN: 9780230340305 Kindle: B0080K3DPG Hardcover / e-Book
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Non-Fiction
Today China is a critical player in the global marketplace,
but there is still widespread confusion about what really
makes the country tick - even the Chinese have difficulty
explaining their own "Chineseness" to outsiders. In What
Chinese Want, China expert Tom Doctoroff posits that China’s
distinguishing traits explain the country in profound ways,
including: *Connection to History: For thousands of years, the impulses
and conflicts within Chinese civilization
have driven its people’s behavior and choices. More than any
other nationality, they are driven by their past history as
much as by their intense focus on the future. This manifests
itself in a profound belief in their country's stability and
an intense national pride that often drives business decisions. *A Complex View of Morality: As evidenced by their sticky
human rights issues, rampant piracy, and
endemic government corruption, the Chinese have a
significantly higher tolerance for certain things the
West would consider wrong. Doctoroff puts these differences
in context so that the reader can understand their nuances
and impact on business and international relations. *Family Over the Individual: Whereas in America the
individual is a prized source of originality, freewill, and
consumer choice, in China the focus is squarely on the
family and the larger society. This difference can be seen
in the educational system, entrepreneurial activity, and
many other key aspects of Chinese society.From the new
generation’s embrace of Christmas to the secrecy of industry
titans; from the government’s meticulously incremental
approach to currency appreciation to the middle class’s
fixation with luxury brands, Doctoroff explains the
mysteries of modern China for those looking to enter the
market in a culturally sensitive and effective way.
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