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Why Success Always Starts with Failure
Farrar, Straus and Giroux
May 2011
On Sale: May 10, 2011
320 pages
ISBN: 0374100969
EAN: 9780374100964
Hardcover
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Non-Fiction
In this groundbreaking book, Tim Harford, the Undercover
Economist, shows us a new and inspiring approach to solving
the most pressing problems in our lives. When faced with
complex situations, we have all become accustomed to looking
to our leaders to set out a plan of action and blaze a path
to success. Harford argues that today’s challenges simply
cannot be tackled with ready-made solutions and expert
opinion; the world has become far too unpredictable and
profoundly complex. Instead, we must adapt. Deftly weaving together psychology, evolutionary biology,
anthropology, physics, and economics, along with the
compelling story of hard-won lessons learned in the field,
Harford makes a passionate case for the importance of
adaptive trial and error in tackling issues such as climate
change, poverty, and financial crises—as well as in
fostering innovation and creativity in our business and
personal lives. Taking us from corporate boardrooms to the deserts of Iraq,
Adapt clearly explains the necessary ingredients for turning
failure into success. It is a breakthrough handbook for
surviving—and prospering— in our complex and ever-shifting
world.
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