Purchase
Aburdene demonstrates that significant numbers of both new-economy and old-guard companies are tapping into the wave of conscious capitalism to clean up the corporate image, save the environment, help the less fortunate?and boost the bottom line.
The Rise of Conscious Capitalism
Hampton Roads Publishing Company
September 2005
218 pages ISBN: 1571744568 Hardcover
Add to Wish List
Non-Fiction
14 million Megatrends books sold!
Once in a great while a book comes along that challenges
conventional wisdom and opens the floodgates to the future.
Megatrends 2010’s blend of meaning, morals and bottom-line
economics celebrates the demise of Business as Usual and
the birth of Conscious Capitalism. In Megatrends 2010, Patricia Aburdene, co-author of the
bestselling Megatrends 2000, investigates corporate social
responsibility and identifies seven megatrends that will
redefine business in the coming years. Megatrends 2010: Explains why firms like Timberland, Wainwright Bank, 3M,
Chiquita Brands, Motorola, Intel and others are taking a
stand for corporate social responsibility Shows that more
than 63 million Conscious Consumers prefer to buy from
companies who share or reflect their values and lifestyle
Describes the surprising power of conscious techniques to
enhance productivity Shows that socially responsible and
green funds often outperform mainstream mutual funds
Explores the New Economy of Consciousness and the quest for
ethics in business within the legal confines of modern
capitalism Aburdene demonstrates that significant numbers of both new-
economy and old-guard companies are tapping into the wave
of conscious capitalism to clean up the corporate image,
save the environment, help the less fortunate—and boost the
bottom line.
Comments
No comments posted.
Registered users may leave comments.
Log in or register now!
|