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Public Affairs
February 2011
On Sale: February 1, 2011
320 pages ISBN: 1586488910 EAN: 9781586488918 Hardcover
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Non-Fiction
In the era of Kennedy and Khrushchev, power was expressed in
terms of nuclear missiles, industrial capacity, numbers of
men under arms, and tanks lined up ready to cross the plains
of Eastern Europe. By 2010, none of these factors confer
power in the same way: industrial capacity seems an almost
Victorian virtue, and cyber threats are wielded by non-state
actors. Politics changed, and the nature of power—defined as
the ability to affect others to obtain the outcomes you
want—had changed dramatically. Power is not static; its
story is of shifts and innovations, technologies and
relationships. Joseph Nye is a long-time analyst of power and a hands-on
practitioner in government. Many of his ideas have been at
the heart of recent debates over the role America should
play in the world: his concept of "soft power" has been
adopted by leaders from Britain to China; "smart power” has
been adopted as the bumper-sticker for the Obama
Administration’s foreign policy. This book is the summation
of his work, as relevant to general readers as to foreign
policy specialists. It is a vivid narrative that delves
behind the elusive faces of power to discover its enduring
nature in the cyber age.
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