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The Intimate History of the World's Most Famous Perfume
Harper
November 2010
On Sale: November 9, 2010
304 pages
ISBN: 0061791016
EAN: 9780061791017
Hardcover
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Non-Fiction Biography
The unauthorized biography of the world's most famous,
seductive, and successful perfume With its rich golden hue, art deco–inspired bottle, and
timeless, musky scent, Chanel No. 5 is the world's
bestselling perfume. Reverently known among industry
insiders as le monstre—the monster—it is arguably the most
coveted consumer luxury product of the twentieth and
twenty-first centuries. Yet how did this pioneering
celebrity fragrance, introduced in the early 1920s,
eventually take on a life of its own, becoming a cultural
monument celebrated by millions of devoted consumers? The Secret of Chanel No. 5 is Tilar J. Mazzeo's far-ranging
and fascinating search beyond the stuff of legend to uncover
the full story of No. 5's creation, iconic status, and
extraordinary success. Mazzeo goes back through time and
deep into the life of Coco Chanel, the brilliant,
controversial, and steel-willed businesswoman at the heart
of the fragrance. She takes readers to the rose plantations
and celebrated jasmine fields where the perfume begins and
then to the laboratories and boardrooms where scent and sex
are forever intertwined. And she travels to the heart of the
Chanel empire: 31 Rue Cambon, Coco Chanel's flagship
boutique, where six decades ago American GIs stormed the
counters to possess the magical elixir that captured the
luxury and romance of Paris for their girls back home. A blend of evocative history and thoughtful research, here
is a glittering account of where art and sensuality mingle
with dazzling entrepreneurship and desire: Chanel No. 5.
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