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The Surprising Truth About What Motivates Us
Riverhead Hardcover
January 2010
On Sale: December 29, 2009
256 pages
ISBN: 1594488843
EAN: 9781594488849
Hardcover
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Non-Fiction | Self-Help
Forget everything you thought you knew about how to motivate
people--at work, at school, at home. It's wrong. As Daniel
H. Pink explains in his new and paradigm-shattering book
Drive: The Surprising Truth About What Motivates Us,
the secret to high performance and satisfaction in today's
world is the deeply human need to direct our own lives, to
learn and create new things, and to do better by ourselves
and our world.
Drawing on four decades of
scientific research on human motivation, Pink exposes the
mismatch between what science knows and what business
does--and how that affects every aspect of our lives. He
demonstrates that while the old-fashioned carrot-and-stick
approach worked successfully in the 20th century, it's
precisely the wrong way to motivate people for
today's challenges. In Drive, he reveals the three
elements of true motivation:
*Autonomy- the
desire to direct our own lives
*Mastery- the
urge to get better and better at something that matters
*Purpose- the yearning to do what we do in the
service of something larger than ourselves
Along
the way, he takes us to companies that are enlisting new
approaches to motivation and introduces us to the scientists
and entrepreneurs who are pointing a bold way forward.
Drive is bursting with big ideas-- the rare
book that will change how you think and transform how you live.
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