Make It Happen : The Hip-Hop Generation Guide to Success
Make It Happen is both an American success story and a guidebook for the road to having a career and a life you love.
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Kevin Liles rose from intern to president of Def Jam
Records in only nine years. Today, at age thirty-seven, he
is executive vice president of the Warner Music Group and
has helped discover and direct the careers of stars such as
Jay-Z and Ludacris.
Liles' meteoric climb from urban street kid with hip-hop
aspirations to one of the most successful and influential
executives in the music industry is far more than a rags-to-
riches story. It is a tribute to Liles' incredible work
ethic, wisdom and confidence in doing his thing his way --
the hip-hop way.
"Every real success story in hip hop comes down to the same
thing: someone who finds the will, focus and drive to
achieve," Liles writes in Make It Happen: The Hip-Hop
Generation Guide to Success. "It doesn't matter if you are
male or female. It doesn't matter what race or religion you
are. It doesn't matter what hustle you choose." What does
matter, Liles says, is that you fight against the odds to
realize a dream and be the best that you can be. You
empower yourself and make it happen.
Kevin Liles presents ten rules of business success, which
range from "Find Your Will" and "The Blueprint" to "Don't
Let Cash Rule" and "Play Your Position." As he outlines his
philosophy, Liles shares how he put his principles to work,
chronicling his journey to the top and the stories of
others -- executives, artists, mentors and friends -- he
has worked with along the way.
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