July 23rd, 2018
Home | Log in! or Register

On Top Shelf
QUINNQUINN
Fresh Fiction
Fresh Pick
Todays_Pick
RUFF JUSTICE

Reviewer Application

New Books This Week

Latest Articles

Christmas in July


Summer Reads are HOT in July!

Slideshow image


Since your web browser does not support JavaScript, here is a non-JavaScript version of the image slideshow:

slideshow image
This heavy hitter knows how to score


slideshow image
They took broken and made it art.


slideshow image
The Dark Protectors are Back!


slideshow image
Falling for your best friend is a dangerous game


slideshow image
Class is about to get interesting...



Purchase

Add to Wish List


Also by Kit Yarrow:

Gen BuY, September 2009
Hardcover

Also by Jayne O'Donnell:

Gen BuY, September 2009
Hardcover

Gen BuY
Kit Yarrow, Jayne O'Donnell

How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail

Jossey-Bass
September 2009
On Sale: September 8, 2009
272 pages
ISBN: 0470400919
EAN: 9780470400913
Hardcover
$24.95
Add to Wish List

Non-Fiction

Discover the forces driving the decisions of today's most sought after consumers

According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on solid research, the book offers an in-depth look at what motivates these young people to buy certain products and reject others. The authors reveal what makes these consumers tic-how they define power, why they loath manipulation, and why they rely on technology-and show marketers how they can tap into the buying power of this burgeoning group of consumers.

* Shows what it takes to successfully woe and win young consumers with purchasing power * Filled with surprising insights into the psyche of Gen Y buyers * Written by an expert in consumer research and a well-connected media consumer author

Gen Buy is a must-have resource for marketers, advertisers, retailers, and manufacturers who want to understand the new generation of consumers.

Media Buzz

Marketplace - PRI - September 24, 2009
Good Morning America - August 2, 2009

Comments

No comments posted.

Registered users may leave comments.
Log in or register now!

© 2003-2018 off-the-edge.net  all rights reserved Privacy Policy

Google+ Google+