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Why Popcorn Costs So Much at the Movies
Richard B. McKenzie
And Other Pricing Puzzles
Springer Publishing Company
May 2008
On Sale: May 19, 2008
328 pages ISBN: 0387769994 EAN: 9780387769998 Hardcover
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Non-Fiction
Why Popcorn Costs So Much at the Movies, And Other Pricing
Puzzles unravels the pricing mysteries we encounter every day. Have you ever wondered why all movies, whether blockbusters
or duds, have the same ticket prices? Why sometimes there
are free lunches? Why so many prices end with "9"? Why ink
cartridges can cost as much as printers? Why merchants offer
sales, coupons, and rebates? Why long lines are good for
shoppers? Why men earn more than women, around the globe –
and why they always will? Richard McKenzie goes on to show how the 9/11 terrorists
still kill Americans every day, because their attack
distorted the perceived risks and relative prices of air vs.
automobile travel, and jacked up both security costs and
flight delays. Professor McKenzie also explores the
unintended consequences of well-meaning efforts to spur the
use of environmentally friendly fuels: starvation among
millions of people around the world, and the destruction of
rainforests in Malaysia and Indonesia. How can these things be? If you think you know the answers,
think again. Why Popcorn Costs So Much at the Movies, And
Other Pricing Puzzles shows you that the real reasons are
sophisticated and surprising – and in Professor McKenzie’s
hands, both informative and entertaining.
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