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MySpace, YouTube, and the Future of American Politics
Rutgers University Press
April 2008
On Sale: March 30, 2008
336 pages
ISBN: 0813543010
EAN: 9780813543017
Hardcover
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Non-Fiction
It happens in America every four decades and it is about to
happen again. America's demand for change in the 2008
election will cause another of our country's periodic
political makeovers. This realignment, like all others
before it, will result from the coming of age of a new
generation of young Americans-the Millennial Generation-and
the full emergence of the Internet-based communications
technology that this generation uses so well. Beginning in
2008, almost everything about American politics and
government will transform-voting patterns, the fortunes of
the two political parties, the issues that engage the
nation, and our government and its public policy.
Building on the seminal work of previous generational
theorists, Morley Winograd and Michael D. Hais demonstrate
and describe, for the first time, the two types of
realignments-"idealist" and "civic"-that have alternated
with one another throughout the nation's history. Based on
these patterns, Winograd and Hais predict that the next
realignment will be very different from the last one that
occurred in 1968. "Idealist" realignments, like the one put
into motion forty years ago by the Baby Boomer Generation,
produce, among other things, a political emphasis on
divisive social issues and governmental gridlock. "Civic"
realignments, like the one that is coming, and the one
produced by the famous GI or "Greatest" Generation in the
1930s, by contrast, tend to produce societal unity,
increased attention to and successful resolution of basic
economic and foreign policy issues, and institution-building.
The authors detail the contours and causes of the country's
five previous political makeovers, before delving deeply
into the generational and technological trends that will
shape the next. The book's final section forecasts the
impact of the Millennial Makeover on the elections, issues,
and public policies that will characterize America's
politics in the decades ahead.
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