Purchase
The Corporate Blogging Book
Debbie Weil
Absolutely Everything You Need to Know to Get It Right
Portfolio Hardcover
August 2006
On Sale: August 3, 2006
240 pages
ISBN: 1591841259
EAN: 9781591841258
Hardcover
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Non-Fiction
The definitive guide to corporate blogging, and why every
organization needs to join this marketing revolution So many blogs, so little time. Is it too late to start, now
that the blogging craze has reached critical mass?
Absolutely not! Picture a focus group, a viral marketing campaign, and your
own news station all rolled up into one. Now wrap that into
a low-cost, easy-to-use, always-on Web site. That is what
effective corporate blogging is. At first, business blogging was ideal for free agents and
entrepreneurs who needed a cheap way to get their message
out. Now, the big guys are tapping the amazing power of a
great blog. But the key word is great. A corporate blog
that’s boring or deceptive is worse than none at all. In this indispensable guide, online marketing consultant
Debbie Weil explores all aspects of corporate blogging,
answering important questions such as:
• How much time will it take?
• What about the legal risks?
• Who in my company should blog?
• What are the best corporate blogs out there? In an informal, provocative style and without technical
jargon, Weil explains how to create a blog that’s engaging,
smart, and likely to grow an audience.
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