What Purses Reveal---and Conceal
On Sale: October 31, 2006
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Purse mania has taken the world of fashion by storm, edging
out shoes, jeans, and jewelry as the must-have possession.
The bag craze reflects a strong luxury goods market, to be
sure, but also conveys a contemporary woman's thoughts,
feelings, and dreams. According to cultural critic Winifred
Gallagher, this everyday object isn't just something a woman
has, but an extension of who she is.
It's in the
Bag is a short, lively look at handbags-;their history,
their lure, and their emotional meaning. Gallagher invites
us to explore one seemingly simple object's complex
significance to the people who design, produce, market,
assess, and use it. We meet high-profile designers who
strive to combine talent, perfect timing, recognizable
trademarks, personal charisma, and celebrity endorsements in
the creation of a must-have "It" bag; fashion editors, the
powerful tastemakers who shape our sensibility;
psychologists who probe the purse's symbolism; and some very
different women who express a range of attitudes about
handbags, from an army major's antipathy to a collector's
Researched and erudite yet always fun,
It's in the Bag is a charming look at modern women as
seen through one of their keenest cultural obsessions. No
fashionista worth her weight in Prada will want to miss this
inside look at what's really "in the bag."
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