Paula Begoun is the creator and innovative force behind
Paula’s Choice skin care and cosmetics. With more than 25
years of extensive experience in the beauty industry,
combined with in-depth research and study of skin and
cosmetic ingredients, Paula has the knowledge and expertise
to develop truly extraordinary, state-of-the-art
formulations for her own line. Paula guarantees that her
products meet her exact criteria for excellent skin care,
and she won’t make any exaggerated claims about them. Her
goal is to help women obtain and maintain the skin they’ve
always dreamed of having.
Paula Begoun is the author and publisher of several best-
selling books on the beauty industry, including several
editions of Don't Go to the Cosmetics Counter Without
Me, Blue Eyeshadow Should Be Illegal, The Beauty Bible,
and Don't Go Shopping for Hair-Care Products Without
Me. She has sold more than 2.5 million copies of her
books and is also a syndicated columnist, with her "Dear
Paula" column appearing in papers throughout North America.
Her work as a nationally-recognized consumer expert for the
cosmetics industry has led to repeat appearances on CNN, as
well as programs such as Oprah, The Today Show, 20/20,
Dateline NBC, The View, and Primetime.
Well-known for her extensive knowledge of the cosmetics
industry, she is a respected resource amongst professionals
in a variety of fields impacting the world of skin care.
Over the years Paula has been and remains a consultant for
dermatologists, plastic surgeons, major cosmetics
companies, and industry insiders.
Books:Don't Go Shopping for Hair-Care Products Without Me, September 2004
Don't Go to the Cosmetics Counter Without Me, January 2003