DANIEL SIMONS is a cognitive psychologist who has received accolades for his research on a wide range of topics. His â€śGorillas in Our Midstâ€ť study reveals the dark side of our ability to pay attention and has quickly become one of the best-known experiments in all of psychology; it inspired a stage play and was even discussed by characters on C.S.I. Simons, who received his Ph.D. from Cornell, is a psychology professor at the University of Illinois.
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Books:The Invisible Gorilla, May 2010