Kit Yarrow is an award-winning consumer research psychologist and a professor of both psychology and marketing at Golden Gate University in San Francisco. She chairs Golden Gate Universityís Psychology Department and is the 2009 Outstanding Scholar of the university. Kit's taught consumer behavior at universities around the world, from Slovenia to Malaysia, including the Helsinki School of Economics and U.C. Berkeley. Her consulting clients have included General Electric, Del Monte, Novelis, Landor, Nokia, and AAA.
Kitís speeches on consumer trends, Generation Y and marketing research have been well received around the world. She has delivered keynote speeches and presentations to AC Nielsen, the American Marketing Association, Institute for International Research (IIR), Sanoma Magazines (Finland), IME (International Management Education), the American Psychological Association, and spoken for dozens of industry and trade organizations.
Books:Gen BuY, September 2009