Part memoir, part business manual, and 100% juicy—the inside
story of Juicy Couture, one of the most iconic brands of our
times
While working together at a Los Angeles boutique, Pamela
Skaist-Levy and Gela Nash-Taylor became fast and furious
friends over the impossibility of finding the perfect
T-shirt. Following their vision of comfortable, fitted
T-shirts, they set up shop in Gela’s one-bedroom Hollywood
apartment with $200 and one rule: Whatever they did, they
both had to be obsessed by it. The best friends’ project
became Juicy Couture. Pam and Gela eventually sold their
company to Liz Claiborne for $50 million, but not before
they created a whole new genre of casual clothing that came
to define California cool.
Pamela and Gela built an empire from the ground up, using
themselves as models to build their patterns and placing
their merchandise by storming into stores and handing out
samples. They balanced careful growth with innovative
tactics—sending Madonna a tracksuit with her nickname,
Madge, embroidered on it—and created a unique, bold, and
unconventional business plan that was all their own: the
Glitter Plan.
Now, Pam and Gela reveal the secrets of Juicy’s success: how
they learned to find and stick with the right colleagues and
trust their instincts when it became time to move on to
their next project. They also share their missteps and
hilarious lessons learned—like the time robbers stole one
thousand pairs of maternity shortalls, which the partners
took as the first sign to get out of the maternity clothing
business.
Told in the bright, cheery voice that defines Juicy style
even today, The Glitter Plan shows readers how to transform
passion and ideas into business success. Aspiring designers,
Juicy fans, and business readers of all stripes will be
enthralled by the story of spirit and savvy behind Pam and
Gela’s multimillion-dollar fashion empire.
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