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The Authors of Freakonomics Offer to Retrain Your Brain
William Morrow
May 2014
On Sale: May 12, 2014
288 pages ISBN: 0062218336 EAN: 9780062218339 Kindle: B00BATINVS Hardcover / e-Book
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Non-Fiction
The New York Times bestselling Freakonomics changed the way
we see the world, exposing the hidden side of just about
everything. Then came SuperFreakonomics, a documentary film,
an award-winning podcast, and more. Now, with Think Like a Freak, Steven D. Levitt and Stephen
J. Dubner have written their most revolutionary book yet.
With their trademark blend of captivating storytelling and
unconventional analysis, they take us inside their thought
process and teach us all to think a bit more productively,
more creatively, more rationally—to think, that is, like a
Freak. Levitt and Dubner offer a blueprint for an entirely new way
to solve problems, whether your interest lies in minor
lifehacks or major global reforms. As always, no topic is
off-limits. They range from business to philanthropy to
sports to politics, all with the goal of retraining your
brain. Along the way, you’ll learn the secrets of a Japanese
hot-dog-eating champion, the reason an Australian doctor
swallowed a batch of dangerous bacteria, and why Nigerian
e-mail scammers make a point of saying they’re from Nigeria. Some of the steps toward thinking like a Freak: First, put away your moral compass—because it’s hard to
see a problem clearly if you’ve already decided what to do
about it.
Learn to say “I don’t know”—for until you can admit what
you don’t yet know, it’s virtually impossible to learn what
you need to.
Think like a child—because you’ll come up with better
ideas and ask better questions.
Take a master class in incentives—because for better or
worse, incentives rule our world.
Learn to persuade people who don’t want to be
persuaded—because being right is rarely enough to carry the day.
Learn to appreciate the upside of quitting—because you
can’t solve tomorrow’s problem if you aren’t willing to
abandon today’s dud. Levitt and Dubner plainly see the world like no one else.
Now you can too. Never before have such iconoclastic
thinkers been so revealing—and so much fun to read.
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