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How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile
Wiley
February 2012
On Sale: January 26, 2012
272 pages
ISBN: 1118167465
EAN: 9781118167465
Kindle: B00734U1P0
Hardcover / e-Book
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Non-Fiction
The Internet didn’t kill TV! It has become its best friend.
Americans are watching more television than ever before, and
we’re engaging online at the same time we’re tuning in.
Social media has created a new and powerful “backchannel”,
fueling the renaissance of live broadcasts. Mobile and
tablet devices allow us to watch and experience television
whenever and wherever we want. And “connected TVs” blend web
and television content into a unified big screen experience
bringing us back into our living rooms. Social TV examines
the changing (and complex) television landscape and helps
brands navigate its many emerging and exciting marketing and
advertising opportunities. Social TV topics
include: - Leveraging the “second screen” to drive
synched and deeper brand engagement
- Using social
ratings analytics tools to find and target lean-forward
audiences
- Aligning brand messaging to content as it
travels time-shifted across devices
- Determining the
best strategy to approach marketing via connected
TVs
- Employing addressable TV advertising to maximize
content relevancy
- Testing and learning from the most
cutting-edge emerging TV innovations
The rise of
one technology doesn’t always mean the end of another.
Discover how this convergence has created new marketing
opportunities for your brand.
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