
Purchase
How Baseball Cards Became an American Obsession
Grove/Atlantic, Inc.
April 2010
On Sale: April 1, 2010
320 pages ISBN: 0802119395 EAN: 9780802119391 Hardcover
Add to Wish List
Non-Fiction
When award-winning journalist Dave Jamiesonβs parents sold his childhood home a few years ago, forcing him to clear out his old room, he happily rediscovered a prized boyhood possession: his baseball card collection. Now was the time to cash in on his βinvestments,β but all the card shops had closed, and eBay was no help, either. Cards were selling there for next to nothing. What had happened? In Mint Condition, Jamiesonβs fascinating history of baseball cards, he finds the answer, and much more. Picture cards had long been used to advertise household products, but in the years after the Civil War, tobacco companies started slipping them into cigarette packs as collectorβs items. Cards featuring famous generals and Indian chiefs, flags of all nations, and comely actresses all achieved success with boys, but none were as popular as cards featuring the heroes of the new American pastime. Before long, the cards were wagging the cigarettes, and a century-long infatuation had been born. In the 1930s, cards helped gum and candy makers survive the Great Depression. In the 1960s, royalties from cards helped transform the baseball players association into one of the countryβs most powerful unions, dramatically altering the game. In the β80s and β90s, cards went through a spectacular bubble, becoming a billion-dollar-a-year industry before all but disappearing, surviving today as the rarified preserve of fanatical adult collectors and shrewd businessmen. Mint Condition is brimming with colorful characters, from a destitute hermit whose legendary collection resides at the Metropolitan Museum of Art, to Toppsβs mad genius designer who created the companyβs most famous card sets, and from a larger-than-life memorabilia specialist whose auction house is under investigation by the FBI to the professional βgradersβ who rate cards and the βdoctorsβ who secretly alter them. This is an original, captivating history about a tradition dear to millions of Americans.
 Media BuzzCBS Sunday Morning - March 25, 2012 Marketplace - PRI - March 29, 2010
|