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How Wal-Mart Created a Brave New World of Business
Metropolis Books
August 2009
On Sale: July 21, 2009
320 pages
ISBN: 0805079661
EAN: 9780805079661
Hardcover
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Non-Fiction
Wal-Mart, the world’s largest company, roared out of the
rural South to change the way business is done. Deploying
computer-age technology, Reagan-era politics, and
Protestant evangelism, Sam Walton’s firm became a byword
for cheap goods and low-paid workers, famed for the
ruthless efficiency of its global network of stores and
factories. But the revolution has gone further: Sam’s
protégés have created a new economic order which puts
thousands of manufacturers, indeed whole regions, in thrall
to a retail royalty. Like the Pennsylvania Railroad and
General Motors in their heyday, Wal-Mart sets the
commercial model for a huge swath of the global economy. In this lively, probing investigation, historian Nelson
Lichtenstein deepens and expands our knowledge of the
merchandising giant. He shows that Wal-Mart’s rise was
closely linked to the cultural and religious values of
Bible Belt America as well as to the imperial politics,
deregulatory economics, and laissez-faire globalization of
Ronald Reagan and his heirs. He explains how the company’s
success has transformed American politics, and he
anticipates a day of reckoning, when challenges to the Wal-
Mart way, at home and abroad, are likely to change the far-
flung empire. Insightful, original, and steeped in the culture of retail
life, The Retail Revolution draws on first hand reporting
from coastal China to rural Arkansas to give a fresh and
necessary understanding of the phenomenon that has
transformed international commerce.
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