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Also by Jeffrey Gitomer:

Little Green Book of Getting Your Way, April 2007
Hardcover
Little Gold Book of YES! Attitude, December 2006
Hardcover

Little Green Book of Getting Your Way
Jeffrey Gitomer

How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others

FT Press
April 2007
On Sale: April 4, 2007
220 pages
ISBN: 0131576070
EAN: 9780131576070
Hardcover
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Self-Help

Following in the bestselling footsteps of Little Red Book of Selling, Little Red Book of Sales Answers, Little Black Book of Connections, and The Little Gold Book of YES! Attitude, Jeffrey Gitomer's The Little Green Book of Getting Your Way digs deep into the 9.5 elements that make persuasion, and getting your way, happen. By breaking down the elements, the reader will begin to understand, take action, become proficient, and then master the ability to persuade. Because persuasion occurs in so many different areas of life and business, Gitomer leads the reader from mental readiness to the principles of getting your way and the power that persuasion offers. He challenges the reader to prepare before they present, to prepare before they try to persuade. He demonstrates how to change a presentation into a performance and shows how this can be done in any environment. But because persuasion most often takes place in business, he draws special emphasis to the reader's ability to write and sell persuasively. The book talks about the persistence that enables winning persuasion. He brings the Benjamin Franklin quote "If at first you don't succeed, try, try again" to the Gitomer level of "You only fail when you decide to quit," and the book ends challenging the reader how to think about excellence and eloquence. It

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