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How Money, Smarts, and Nerve Took a Team to the Top
Simon and Schuster
July 2006
433 pages
ISBN: 0743286812
Hardcover
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Historical | Non-Fiction
When the Boston Red Sox won the World Series on October
27, 2004, they made history. Their stunning comeback
against the New York Yankees and their four-game
annihilation of the St. Louis Cardinals capped one of the
most thrilling postseason runs ever. The World Series
victory-Boston's first in 86 years-came less than three
years after John Henry and Tom Werner bought the team from
the Yawkey Trust and forever changed the way the Red Sox
operated on and off the field. Seth Mnookin was given access never before granted
to a reporter in the history of organized sports. He had a
key to Fenway Park and a desk in the team's front office.
He spent weekends talking business with John Henry and
afternoons in the clubhouse with Manny Ramirez and David
Ortiz. He learned never-before-told details of the team's
Thanksgiving Day wooing of Curt Schilling, the jealousy
Nomar Garciaparra felt toward better-paid teammates, and
the anxiety that impelled Pedro Martinez to insist that
the Red Sox guarantee his future. He was there when
general manager Theo Epstein's frustration over the
organization's ceaseless drive for more media coverage and
new revenue streams collided with his fracturing
relationship with CEO Larry Lucchino. The resulting
narrative -- juicy, gripping, and overflowing with
thrilling detail -- reveals how a savvy sports
organization tries to stay on top while under the
relentless scrutiny of the country's most voracious
sportswriters and baseball's most demanding fans. Drawn from hundreds of hours of exclusive interviews and a
year with the team, Feeding the Monster shows as no book
ever has before what it means to buy, sell, run, and be
part of a major league sports teamin America.
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