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A look at advertising
Phaidon Press
March 2004
512 pages
ISBN: 0714843873
Hardcover
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Non-Fiction
More than a means of moving merchandise, advertising has
been increasingly recognized not only as an art form all its
own, but also as a central, defining element of popular
culture. Together, the 14 chapters of Advertising Today
provide a thematic overview of the evolution of advertising
around the world over the past 30 years, charting influences
from the political and social upheavals of the 1960s, to the
appropriation of cinematic production techniques and special
effects in the 1980s, to the influence of the Internet in
the 1990s. Each chapter includes an interview with a key
figure in advertising � including Italy�s Oliviero Toscani
of the controversial Benetton campaigns, the award-winning
Brazilian Nizan Guanaes, American comedian and
American-Express spokesperson Jerry Seinfeld, and British
adman John Hegarty of Bartle Boyle Hegarty, creator of the
world-famous Levi�s ads.
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