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The Last of the Old Media Empires
PublicAffairs
November 2013
On Sale: October 22, 2013
386 pages
ISBN: 161039089X
EAN: 9781610390897
Kindle: B00E257TZS
Hardcover / e-Book
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Non-Fiction
Rupert Murdoch is the most significant media tycoon the
English-speaking world has ever known. No one before him has
trafficked in media influence across those nations so
effectively, nor has anyone else so singularly redefined the
culture of news and the rules of journalism. In a stretch
spanning six decades, he built News Corp from a small paper
in Adelaide, Australia into a multimedia empire capable of
challenging national broadcasters, rolling governments, and
swatting aside commercial rivals. Then, over two years, a
series of scandals threatened to unravel his entire
creation.
Murdoch’s defenders questioned how much he
could have known about the bribery and phone hacking
undertaken by his journalists in London. But to an
exceptional degree, News Corp was an institution cast in the
image of a single man. The company’s culture was deeply
rooted in an Australian buccaneering spirit, a brawling
British populism, and an outsized American libertarian
sensibility—at least when it suited Murdoch’s
interests.
David Folkenflik, the media correspondent
for NPR News, explains how the man behind Britain’s
take-no-prisoners tabloids, who reinvigorated Roger Ailes by
backing his vision for Fox News, who gave a new swagger to
the New York Post and a new style to the Wall
Street Journal, survived the scandals—and the true cost
of this survival. He summarily ended his marriage, alienated
much of his family, and split his corporation asunder to
protect the source of his vast wealth (on the one side), and
the source of his identity (on the other). There were
moments when the global news chief panicked. But as long as
Rupert Murdoch remains the person at the top, Murdoch’s
World will be making news.
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