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Scarcity, September 2013
Hardcover / e-Book
Why Having Too Little Means So Much
Times Books
September 2013
On Sale: September 3, 2013
304 pages
ISBN: 0805092641
EAN: 9780805092646
Kindle: B00BMKOO6S
Hardcover / e-Book
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Non-Fiction
A surprising and intriguing examination of how
scarcity—and our flawed responses to it—shapes our lives,
our society, and our culture Why do successful
people get things done at the last minute? Why does poverty
persist? Why do organizations get stuck firefighting? Why do
the lonely find it hard to make friends? These questions
seem unconnected, yet Sendhil Mullainathan and Eldar Shafir
show that they are all are examples of a mind-set produced
by scarcity. Drawing on cutting-edge research from
behavioral science and economics, Mullainathan and Shafir
show that scarcity creates a similar psychology for everyone
struggling to manage with less than they need. Busy people
fail to manage their time efficiently for the same reasons
the poor and those maxed out on credit cards fail to manage
their money. The dynamics of scarcity reveal why dieters
find it hard to resist temptation, why students and busy
executives mismanage their time, and why sugarcane farmers
are smarter after harvest than before. Once we start
thinking in terms of scarcity and the strategies it imposes,
the problems of modern life come into sharper
focus. Mullainathan and Shafir discuss how scarcity
affects our daily lives, recounting anecdotes of their own
foibles and making surprising connections that bring this
research alive. Their book provides a new way of
understanding why the poor stay poor and the busy stay busy,
and it reveals not only how scarcity leads us astray but
also how individuals and organizations can better manage
scarcity for greater satisfaction and success.
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