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How the Manic Wealthy Will Take Us to the Next Boom, Bubble, and Bust
Crown Business
November 2011
On Sale: November 1, 2011
256 pages
ISBN: 0307589897
EAN: 9780307589897
Kindle: B004J4WKXI
Hardcover / e-Book
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Non-Fiction
The rich are not only getting richer, they are becoming more dangerous. Starting in the early 1980s the top one percent (1%) broke away from the rest of us to become the most unstable force in the economy. An elite that had once been the flat line on the American income charts - models of financial propriety - suddenly set off on a wild ride of economic binges. Not only do they control more than a third of the countryβs wealth, their increasing vulnerability to the booms and busts of the stock market wreak havoc on our consumer economy, financial markets, communities, employment opportunities, and government finances. Robert Frankβs insightful analysis provides the disturbing big picture of high-beta wealth. His vivid storytelling brings you inside the mortgaged mansions, blown-up balance sheets, repossessed Bentleys and Gulfstreams, and wrecked lives and relationships: β’ How one couple frittered away a fortune trying to build Americaβs biggest house β90,000 square feet with 23 full bathrooms, a 6,000 square foot master suite with a bed on a rotating platformβonly to be forced to put it on the market because βwe really need the moneyβ. β’ Repo men who are now the scavengers of the wealthy, picking up private jets, helicopters, yachts and racehorses β the shiny remains of a decade of conspicuous consumption financed with debt, asset bubbles, βliquidity events,β and soaring stock prices. β’ How βbig money ruins everythingβ for communities such as Aspen, Colorado whose over-reliance on the rich created a stratified social scene of velvet ropes and A-lists and crises in employment opportunities, housing, and tax revenues. β’ Why Californiaβs worst budget crisis in history is due in large part to reliance on the volatile incomes of the stateβs tech tycoons. β’ The bitter divorce of a couple who just a few years ago made the Forbes 400 list of the richest people, the firing of their enormous household staff of 110, and how one former spouse learned the marvels of shopping at Marshalls, filling your own gas tank, and flying commercial. Robert Frankβs stories and analysis brilliantly show that the emergence of the high-beta rich is not just a high-class problem for the rich. High-beta wealth has national consequences: Americaβs dependence on the rich + great volatility among the rich = a more volatile America. Cycles of wealth are now much faster and more extreme. The rich are a new βPotemkin Plutocracyβ and the important lessons and consequences are brought to light of day in this engrossing book. high-beta rich (hi beβta rich) 1. a newly discovered personality type of the America upper class prone to wild swings in wealth. 2. the winners (and occasional losers) in an economy that creates wealth from financial markets, asset bubbles and deals. 3. derived from the Wall Street term βhigh-beta,β meaning highly volatile or prone to booms and busts. 4. an elite thatβs capable of wreaking havoc on communities, jobs, government finances, and the consumer economy.
 Media BuzzTalk of the Nation - November 16, 2011
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