Purchase
Connect, Persuade, and Triumph with the Hidden Power of Story
Crown
March 2011
On Sale: March 1, 2011
272 pages
ISBN: 0307587959
EAN: 9780307587954
Hardcover
Add to Wish List
Self-Help
Today everyone – whether they know it or not – is in the
emotional transportation business. More and
more, success is won by creating compelling stories that
have the power to move partners, shareholders, customers,
and employees to action. Simply put, if you can’t tell
it, you can’t sell it. And this book tells you how to
do both. Historically, stories have always been
igniters of action, moving people to do things. But
only recently has it become clear that purposeful
stories – those created with a specific mission in mind
– are absolutely essential in persuading others to support a
vision, dream or cause.
Peter Guber, whose executive and entrepreneurial
accomplishments have made him a success in multiple
industries, has long relied on purposeful story
telling to motivate, win over, shape, engage and
sell. Indeed, what began as knack for telling stories
as an entertainment industry executive has, through years of
perspiration and inspiration, evolved into a set of
principles that anyone can use to achieve their
goals.
In Tell to Win, Guber shows how to move
beyond soulless Power Point slides, facts, and figures to
create purposeful stories that can serve as powerful calls
to action. Among his techniques:
*Capture your audience’s attention first, fast and
foremost
*Motivate your listeners by
demonstrating authenticity
*Build your
tell around “what’s in it for them”
*Change passive listeners into active
participants *Use “state-of-the-heart” technology
online and offline to make sure audience
commitment remains strong
To validate the power of telling
purposeful stories, Guber includes in this book a remarkably
diverse number of “voices” – master tellers with whom he’s
shared experiences. They include YouTube founder Chad
Hurley, NBA champion Pat Riley, clothing designer Normal
Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour
CEO Kevin Plank, former South African president Nelson
Mandela, magician David Copperfield, film director Steven
Spielberg, novelist Nora Roberts, rock legend Gene Simmons,
and physician and author Deepak Chopra.
After listening to this extraordinary mix of voices,
you’ll know how to craft, deliver — and own – a story that
is truly compelling, one capable of turning others into
viral advocates for your goal.
No awards found for this book.
Comments
No comments posted.
Registered users may leave comments.
Log in or register now!
| 
© 2003-2025 off-the-edge.net
all rights reserved Privacy Policy