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THE CREATIVE PROCESS ILLUSTRATED
By: W. Glenn Griffin
How Advertising's Big Ideas Are Born
How Books
September 2010
On Sale: September 2, 2010
176 pages
ISBN: 1600619606
EAN: 9781600619601
Paperback
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Self-Help
Creative directors, art directors and advertising copywriters are some of the great artists and thinkers of our time. Considering the scope and power of their influence in our culture, that's not such a crazy idea. Take an intimate look into the creative processes of some of the top minds in the advertising industry. Get inspired as you learn about the people behind smart ad campaigns and see how they visualize their own search for a great idea. You'll find outstanding work from an eclectic mix of agencies, including TBWACHIATDAY, The Jupiter Drawing Room, Wieden+Kennedy, McGarryBowen, McCann Erickson, Ogilvy & Mather, Carmichael Lynch and 72andSunny. The Creative Process Illustrated represents a rare and remarkable look at the minds that fuel the ad industry. You'll be inspired to fresh thinking and better work immediately. Inside you'll find: # Process canvasesβsketches that visually represent the thought process leading to an idea, from some of the best minds in advertising. # Profilesβinsightful commentary from contributors, samples of their favorite work, perspectives from their colleagues and details of their professional accomplishments. # Practical analysisβa breakdown of models of creativity, creativity as a problem-solving device, and putting the creative process to work for you.
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