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Macmillan
February 2010
On Sale: February 2, 2010
238 pages
ISBN: 0312598939
EAN: 9780312598938
Hardcover
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Non-Fiction
The New News Reports of the death of the news media are highly premature,
though you wouldn’t know it from the media’s own headlines.
Ken Doctor goes far beyond those headlines, taking an
authoritative look at the fast-emerging future. The Twelve Laws of Newsonomics reveal the kinds of news that
readers will get and that journalists (and citizens) will
produce as we enter the first truly digital news decade. A new Digital Dozen, global powerhouses from The New York
Times, News Corp, and CNN to NBC, the BBC, and NPR will
dominate news across the globe, Locally, a colorful
assortment of emerging news players, from Boston to San
Diego, are rewriting the rules of city reporting, Newsonomics provides a new sense of the news we’ll get on
paper, on screen, on the phone, by blog, by podcast, and via
Facebook and Twitter. It also offers a new way to understand
the why and how of the changes, and where the Googles,
Yahoos and Microsofts fit in. Newsonomics pays special
attention to media and journalism students in a chapter on
the back-to-the-future skills they’ll need, while marketing
professionals get their own view of what the changes mean to
them.
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