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An Innovation Playbook For Uncertain Times
Harvard Business Press
June 2009
On Sale: June 8, 2009
145 pages
ISBN: 1422139018
EAN: 9781422139011
Hardcover
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Non-Fiction
Experts agree: The turbulence triggered by the economic shock of 2008 constitutes the "new normal." Unfortunately, too many managers have become paralyzed by it, capable only of slashing costs indiscriminately.
Though examining spending during recessions makes sense, the smartest executives do much more. As Scott Anthony reveals in The Silver Lining, these leaders continue innovating--by stopping ineffective initiatives, changing key business processes, and starting more productive behaviors. Result? Their companies emerge from downturns stronger than ever.
Providing a wealth of ideas, tools, and examples from diverse industries, Anthony explains how to safeguard your company's profitability during even the toughest recessions. You'll discover how to:
-Prune your innovation and business portfolio to liberate resources for more promising initiatives
- Adopt a radical new market-segmentation scheme that helps you re-feature your offerings to reduce costs while delivering new value to customers
- Reinvent your innovation process to drive fresh growth
- Mitigate innovation risks by conducting strategic experiments and forging alliances with customers and other external entities
- Appeal to increasingly value-conscious customers to fend off low-cost attackers
In today's brutal economic climate, executives must pare costs to the bone while planting and nurturing seeds for tomorrow's growth. The Silver Lining explains how to master this seemingly impossible challenge.
 Media BuzzGood Morning America - January 20, 2010
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