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The Evolution of Television Cooking Shows
Continuum International Publishing Group
May 2009
On Sale: May 1, 2009
272 pages ISBN: 0826429300 EAN: 9780826429308 Hardcover
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Non-Fiction
Since the first boxy black-and-white TV sets began to
appear in American living rooms in the late 1940s, we have
been watching people chop, sauté, fillet, whisk, flip,
pour, arrange and serve food on the small screen. More than
just a how-to or an amusement, cooking shows are also a
unique social barometer. Their legacy corresponds to the
transition from women at home to women at work, from eight-
hour to 24/7 workdays, from cooking as domestic labor to
enjoyable leisure, and from clearly defined to more fluid
gender roles. As the role of food changed from mere
necessity to a means of self-expression and a conspicuous
lifestyle accessory, the aim of cooking shows shifted from
didactic to entertainment, teaching viewers not simply how
to cook but how to live.
While variety shows, Westerns, and live, scripted dramas
have gone the way of rabbit ear antennae, cooking shows are
still being watched, often on high definition plasma
screens via Tivo. Watching What We Eat: The Evolution of
Television Cooking Shows illuminates how cooking shows have
both reflected and shaped significant changes in American
culture and will explore why it is that just about
everybody still finds them irresistible.
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