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How Water Went on Sale and Why We Bought It
Bloomsbury Publishing
May 2008
On Sale: May 13, 2008
256 pages
ISBN: 1596913711
EAN: 9781596913714
Hardcover
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Non-Fiction
An incisive, intrepid, and habit-changing narrative
investigation into the commercialization of our most basic
human need: drinking water.
Having already surpassed milk and beer, and second now only
to soda, bottled water is on the verge of becoming the most
popular beverage in the country. The brands have become so
ubiquitous that we’re hardly conscious that Poland Spring
and Evian were once real springs, bubbling in remote corners
of Maine and France. Only now, with the water industry
trading in the billions of dollars, have we begun to
question what it is we’re drinking and why.
In this intelligent, eye-opening work of narrative
journalism, Elizabeth Royte does for water what Eric
Schlosser did for fast food: she finds the people, machines,
economies, and cultural trends that bring it from nature to
our supermarkets. Along the way, she investigates the
questions we must inevitably answer. Who owns our water?
What happens when a bottled-water company stakes a claim on
your town’s source? Should we have to pay for water? Is the
stuff coming from the tap completely safe? And if so, how
many chemicals are dumped in to make it potable? What’s the
environmental footprint of making, transporting, and
disposing of all those plastic bottles?
A riveting chronicle of one of the greatest marketing coups
of the twentieth century as well as a powerful environmental
wake-up call, Bottlemania is essential reading for anyone
who shells out two dollars to quench their daily thirst.
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