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Lasting Lessons from the Corner Office
Collins
May 2008
On Sale: May 8, 2008
320 pages
ISBN: 0061197629
EAN: 9780061197628
Hardcover
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Non-Fiction
New Ideas from Dead CEOs uncovers the secrets of success of
great CEOs by giving readers an intimate look at their
professional and personal lives. Why did Ray Kroc's plan for
McDonald's thrive when many burger joints failed? And how,
decades later, did Krispy Kreme fail to heed Kroc's hard-won
lessons? How did Walt Disney's most dismal day as a young
cartoonist radically change his career? When Estée Lauder
was a child in Queens, New York, the average American spent
$8 a year on toiletries. Why did she spot an opportunity in
selling high-priced cosmetics, and why did she pound on
Saks's doors? How did Thomas Watson Jr. decide to roll the
dice and put all of IBM's chips on computing, when his
father thought it could be a losing idea? We learn about
these CEOs' greatest challenges and failures, and how they
successfully rode the waves of demographic and technological
change. New Ideas from Dead CEOs not only gives us fascinating
insights into these CEOs' lives, but also shows how we can
apply their ideas to the present-day triumphs and struggles
of Sony, Dell, Costco, Carnival Cruises, Time Warner, and
numerous other companies trying to figure out how to stay on
top or climb back up. The featured CEOs in this book were not candidates for
sainthood. Many of them knew "god" only as a prefix to
"dammit." But they were devoted to their businesses, not
just to their egos and their personal bank accounts and
yachts. Extraordinarily fresh and deeply thoughtful, Todd G.
Buchholz's New Ideas from Dead CEOs is a truly enjoyable and
fun—yet serious and realistic—look at what we still have to
learn and absorb from these decomposing CEOs.
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